ATF’s continued focus on pratical issues reveals significant intelligence within the region
Despite a difficult 2020, with necessary live events globally having been stifled by the pandemic, the Asia TV Forum & Market 2020 (ATF) made a significant mark in the industry, providing an uncomplicated digital platform aimed to exclusively stimulate connections and networking, in addition to noteworthy learnings, as it closed the year on an encouraging note.
ATF Online+ 2020 saw 1,215 companies and 15 official pavilions participating, with 4,156 programmes presented on the platform. The first official four-days also saw more than 15,500 meetings arranged, underpinning ATF’s importance as a platform to facilitate business dealings. The meetings will continue until 28 February 2021.
ATF also continues to be a key year-end market where deals are sealed, with a host of partnerships and deals announced during the ATF week. The Japan Pavilion, one of the participating official pavilions and a featured sponsor, had a strong presence at ATF Online+ this year, with 30 Japanese companies featured. The Pavilion also presented 2 Coffee Hour Content Showcase conference sessions, showcasing Fresh Content from Japan for both Scripted and Unscripted programmes. The Pavilion received more than 450 unique attendees during the first official four-days, whilst the sessions saw over 280 viewers tuning in live – underscoring the industry’s interest in Japan’s entertainment content.
Yeow Hui Leng, Group Project Director of ATF said, “ATF has always been the foremost platform for global industry players seeking for current insights and the right leads to do business in Asia. The industry responded encouragingly when we invited them to join our discussions on ‘Prelude to 2021’, the theme for ATF Online+ 2020. It reflects the industry’s sentiment and eagerness towards a positive 2021, and also the trust they placed in ATF. We look forward to continuing partnering closely with the industry, as we navigate 2021 together.”
Under the umbrella of Singapore Media Festival, the next edition of ATF and ScreenSingapore is slated to return 1 to 3 December 2021.