Sophisticated new platform aimed at brand owners and intangible asset management was launches
Award-winning, global IP and brand law consultancy, Stobbs, are excited to announce the launch of iaidō – innovative technology built to improve the scope and value of brands and their associated intangible assets by using their big data to blend real-time consumer purchasing patterns with their brand IP to track the effectiveness of trademark portfolios.
The spin-out company has already deployed its technology with a number of major global brands, including ABInBev (owners of renowned brands such as Budweiser, Stella Artois and Corona) who have been a key player in the development and testing of the technology for the past 18-24 months, culminating in the first public release of the software.
By automating a series of manual processes and connecting strategic brand expertise, iaidō will give users an instant picture of their IP performance together with practical, actionable outputs. Transforming efficiency of in-house legal teams in terms of managing non-use, protection strategy, gap fill analysis and renewals analysis.
Also marks the launch of /iambic/, a full IP and legal case management system which can be used independently or in conjunction with iaidō. The dual launch of iaidō and /iambic/ aims to provide innovation that the creators believe the service provider landscape is currently lacking.
