Licensees Focus


19 Jan - 2021

Tags from the story: Kodak, Rocket Licensing.

Agency adds heritage photography brand to its portfolio

Rocket Licensing has secured a partnership with the iconic Kodak brand to represent the property in the UK and Eire, and Europe, building a consumer products programme in the UK, while expanding the offering in Europe.

The new representation is a different and exciting proposition for Rocket, and the agency will initially be focusing the campaign on a range of categories including apparel, accessories, stationery (including arts and crafts), publishing, games & puzzles and collaborations. The team will be targeting a primarily adult and millennial audience and looking to place product principally in fashion and mid-tier retail.

Kodak is a 130 year-old company, which is known worldwide by its instantly recognisable red and yellow logo, which has evolved over the years. The company therefore offers an extensive library of classic and modern logos, branding and advertising, which is ideal for developing into exciting, impactful and desirable licensed collections.

To date, Kodak has created far reaching collaborations with A list celebrities, Lulu Guinness and Cara Delavigne, leading designer, Lama Jouni, and key retailer, Forever 21, among many others. Rocket will now be building on these solid foundations with best in class partners to create on-trend, appealing consumer products and campaigns.

Rob Wijeratna, Joint MD, Rocket Licensing, comments: “We’re really looking forward to the opportunity to build the Kodak brand in the UK and extend it throughout Europe. Kodak is an iconic brand, known worldwide and offers a wealth of fantastic creative assets to build exciting new collections.”

“Collaborating with an award-winning partner like Rocket Licensing is an important opportunity for Kodak,” said Clara Fort, Kodak VP Global Brand Licensing.The combined strengths of the iconic Kodak brand and Rocket’s creativity and experience will help us bring exciting products and collections to consumers across the UK and Europe.”

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