18 Jan - 2021

TF1 series Miraculous is recording great numbers with an average of 32.6% audience share

TF1 series Miraculous is doing great, with an average of 32.6% audience share among children aged 4-10 in the TFOU children’s slot.

As regards retail products, the official Miraculous boutique was launched on Amazon in November 2020. There, fans can find costumes, games and toys, books, and much more from the world of Ladybug!

A tie-in novel will appear in La Bibliothèque Rose (Hachette), reflecting the success of the special episode “New York, les héros unis” broadcast in October.

The heroes of Miraculous love to play, and at the end of 2020 they had a lot of fun popping up on popular TV shows! In November, Ladybug got a selfie taken with Camille Combal in the French Mask Singer in front of 5.5 million viewers that evening. And over the holidays, Ladybug and Chat Noir created lots of buzz by making an appearance on the special 12 Coups de Noël, hosted by Jean-Luc Reichmann to 3.7 million viewers on Christmas Eve.

Lastly, 2021 will welcome some new licensees: Lansay with coloring sets and Sun City with a new clothing collection.

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