Asembl partners Unilever Australia’s streets brand with Cotton On for iconic summer fashion range for men and women
Unilever Australia’s Streets brand has partnered with Australia’s largest global retailer, Cotton On for an iconic summer fashion range for men and women featuring much-loved ice-cream brands, Golden Gaytime, Bubble O’ Bill, Paddle Pop and Splice.
The deal brokered by Asembl comes following the recent appointment announcement of Asembl as Unilever Australia’s brand extension agency.
From road trips with mates to beach days and backyard BBQs, it’s when the best memories are made.
This summer two Aussie favourites Cotton On and Streets are dropping their first product collaboration. An all-time line-up featuring Golden Gaytime, Bubble O’ Bill, Paddle Pop and Splice. Icons of an Aussie summer.
The Cotton On x Streets collection includes tees and singlets for him and her, summer accessories including towels and flip flops and sleepwear for those hot summer nights.
“We can’t wait to see the Streets brand come to fashion life in Cotton On stores across Australia! Nothing says summer more than Golden Gaytime, Bubble O’ Bill, Paddle Pop and Splice so what better way to enjoy your favourite ice-cream brands than with tees, singlets and accessories from Cotton On. We are thrilled with this deal Asembl has brokered for us and can’t wait for further new category product roll-outs throughout this year to continue to deliver what our fans have asked for!”, said Unilever Australia Brand Manager, Samantha Jarmul.
“The Streets ice-cream brand is synonymous with an Australian summer, so we are thrilled to be partnering this much-loved Unilever Australia brand with local retailer favourite, Cotton On. With Golden Gaytime, Bubble O’ Bill, Paddle Pop and Splice branded apparel and accessories for him and her, this range is guaranteed to be incredibly popular with Australians of all ages,” said Asembl Managing Director, Justin Watson.
Shop the range from January 4 2021 in Cotton On Australia stores or online at cottonon.com
Few foods are guaranteed to put a smile on people’s faces like Streets ice cream and a culmination of ongoing fan requests for food and non-food product offerings has seen the brand extend into the licensed retail merchandise space with all deals brokered by Asembl.