Media & Digital


15 Dec - 2020

A live experience directly in your home with Geronimo Stilton that can be enjoyed by the whole family

WAY Experience in collaboration with ADMaiora presents, on the occasion of the Christmas holidays, a new digital live experience dedicated to children and families: Geronimo Stilton Home Adventure. Journey into Prehistory. A digital adventure of live entertainment that is both entertaining and educational, where participants will be involved in an exciting journey into prehistoric times guided by a real-life expert scientific guide, who will welcome them live on the day they have booked, and by Geronimo Stilton, the mouse journalist most loved by children all over the world, who for the first time ever makes his entrance into the virtual world.

From December 20 to January 6, all fans of the Director of the Rodent’s Gazette will be able to experience an adventure in the comfort of their own homes, with different levels of physical and digital interaction. Geronimo Stilton Home Adventure. Viaggio nella Preistoria (Journey through Prehistory) is in fact a unique journey to discover Prehistory that combines live gaming with augmented reality, with educational entertainment specifically designed for children, families and schools. A new style of interactive game that offers a quality digital experience that is both educational and fun for those who experience it.

Digital and real come together, to offer – now more than ever – quality time to live together with family and friends, through the means closer and more usual to the new generation – devices and PC – used in an educational way. The Geronimo Stilton Adventure Card was born from these assumptions, to be given as a gift at Christmas to live, or let live, in company, a live adventure more interactive and engaging than ever, able to leave all participants with the concrete memory of a new experience shared with their family.

Geronimo Stilton Home Adventure is a WAY Experience project, created in collaboration with ADMaiora and with the participation of Atlantyca Entertainment.

Geronimo Stilton – the brainchild of Elisabetta Dami – is the character whose international publishing rights, animation and licensing rights are managed by Atlantyca Entertainment worldwide. The Geronimo Stilton book series, published in Italy by Edizioni PIEMME, has become a global phenomenon with 170 million books sold worldwide and 3 animated series co-produced with Rai Fiction and distributed in over 130 countries.

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