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Licensees Focus

BIOWORLD ON BOARD FOR CARE BEARS APPAREL AND ACCESSORIES

14 Dec - 2020

Bulldog inks deal with leader in pop culture products for range based on the iconic brand

The burgeoning licensing programme for Cloudco Entertainment-owned evergreen brand, Care Bears™, has been further boosted with the addition of a partnership with leading global manufacturer of licensed product, Bioworld, which will be creating a range of apparel and accessories inspired by the fun, loveable Bears of Care-a-Lot. The ranges will target kids of all-ages across apparel lines and accessories.

Established for an extraordinary 38 years, Care Bears continues to appeal to a wide-range of fans. Bulldog Licensing, which manages the rights for the brand in the UK, has been further building the property with a number of hugely successful deals. The new partnership with Bioworld is the latest in a line of leading licensees, which are each leveraging the universal love for the property among consumers.

Having maintained and grown the availability of Care Bears among adult fans of the original ranges through high-profile fashion deals which included Tikiboo’s athleisure range, Irregular Choice’s footwear line and a Dolls Kill clothing collection, the brand returned to the kids’ aisles with a bang earlier this year when Basic Fun! launched their new toy line.

Initially launching in the US to an excellent reception and incredible sales, the Basic Fun! line launched recently in the UK, and is experiencing very strong sell-through already. The toy range is being supported with a heavyweight, through a line marketing campaign, featuring two TVCs for the new plush ranges, and an innovative line of new interactive Care Bears.

Tiny Pop, the broadcast partner for Care Bears is also offering strong support for Care Bears: Unlock the Magic, which airs daily on the channel. New partnerships and content support from Sky and Moonbug, further position Care Bears for significant growth in the kids market in the UK.

Bioworld joins other children’s partners, including Zak for homewares, Whitehouse Leisure, Redan, Aardvark, Crackerjack, and the Fun to Learn magazine.

Rob Corney, MD of Bulldog Licensing comments: “We’re thrilled to have Bioworld on board for Care Bears apparel. The brand has built a strong following over the past 38 years and has devoted fans who grew up with Care Bears, as well as an ever-growing following of little ones who are discovering the brand for the first time.”

Roubina Tchoboian, VP of International Licensing adds: “Bioworld joins at an exciting time for Care Bears, as the brand is continuously building with a range of best-in-class partners creating show-stopping ranges and collaborations.”

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