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Licensees Focus

SPIRIT IS STRONG WITH THE ORIGINAL STORMTROOPER

7 Dec - 2020

The Original Stormtrooper licensing programme is celebrating a seasonal bonus with the launch of three new 70cl gin variants

The Original Stormtrooper licensing programme, managed by Golden Goose, is celebrating a seasonal bonus with the launch of three new 70cl gin variants to complement the Salted Caramel and Vodka liqueurs in B&M Stores. These new spirits from licensee Blue Tree Gifts strengthen the brand in the BWS category where it has already driven sales of over 150,000 Original Stormtrooper giftsets.

Meanwhile, lockdown 2.0 has increased demand for Original Stormtrooper Beer. The Sourceror’s Ben Fowler confessed “the huge rise in on-line ordering has massively challenged our supply chain. It really is all-hands-to-the-pump.

Finally, licensee Beer Buddies is unveiling a hand-sculpted wall mounted Original Stormtrooper bottle opener: a sure sign of the brand’s potential in this space.

Shepperton Design Studio’s Andrew Ainsworth commented “any connection between these products and the Stormtrooper’s failure to shoot straight is purely coincidental


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