fbpx

Industry News

THE LICENSE FACTORY ANNOUNCES INNOVATIVE NEW PARTNERSHIP WITH CRAYOLA

5 Dec - 2020

The License Factory to manufacture & distribute new Crayola Confetti Popcorn & Cotton Candy across North America

The License Factory, LLC, is proud to announce a colorful new licensing partnership with the iconic global brand and fellow Pennsylvania company, Crayola. The partnership enables The License Factory to manufacture and distribute all-new Crayola-branded Confetti Popcorn and Cotton Candy in the US, Canada and Mexico.

Crayola Confetti Popcorn and Cotton Candy has been carefully crafted in Crayola classic colors to provide a colorful snacking experience that tastes as great as it looks. The products will be available and sold in all trade channels in Q4 2020—just in time for Holiday shopping.

The License Factory and Crayola are delighted about the quality of this colorful, new snacking experience. All products are gluten-free and vegan -creating a product line that kids love- and that parents feel good about buying. The Confetti Popcorn blend features a mix of vibrant Crayola colors including screamin’ green, sky blue, goldenrod (yellow), and razzmatazz. Bluetiful raspberry and tickle me pink vanilla Cotton Candy will be available in a 3oz bag or a plastic tub that can be recycled to store craft supplies.

Jacob Levy, VP of Marketing at The License Factory said “We’re excited about this partnership. Crayola is world-renowned as a timeless American company with the highest-possible integrity.”

The Crayola brand is anchored in color,” says Warren Schorr, Vice President of Business Development and Global Licensing at Crayola. “We look forward to enriching the snacking experience with Crayola’s classic hues.”


Subscribe to our newsletter


Read our last issue


Our Youtube Channel!




THE AGENCY CELEBRATES 10 YEARS OF SUCCESS
THE AGENCY CELEBRATES 10 YEARS OF SUCCESS

Ten years of innovation and unforgettable partnerships for Italy's No. 1 independent agency, Maurizio Distefano Licensing, which is still growing in 2024. Maurizio Distefano Licensing is celebrating its tenth anniversary this year with great pleasure and gratitude to...

read more
THE THIRD POKÉMON X DOLLY NOIRE COLLECTION
THE THIRD POKÉMON X DOLLY NOIRE COLLECTION

The Pokémon Company International has announced the launch of a third capsule collection from Italian urbanwear brand Dolly Noire, available online and in Dolly Noire’s stores. The collection will be heavily promoted in May with window displays, high-visibility...

read more
RIGHTS & BRANDS NAMED MASTER AGENT FOR VERA & VILLE
RIGHTS & BRANDS NAMED MASTER AGENT FOR VERA & VILLE

Rights & Brands has announced its appointment as the master agent for the beloved children's book series Vera & Ville, handling publishing and licensing rights worldwide. Targeted at children aged 0-3 years old, the Vera & Ville series captivates young...

read more