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THE LICENSE FACTORY ANNOUNCES INNOVATIVE NEW PARTNERSHIP WITH CRAYOLA

5 Dec - 2020

The License Factory to manufacture & distribute new Crayola Confetti Popcorn & Cotton Candy across North America

The License Factory, LLC, is proud to announce a colorful new licensing partnership with the iconic global brand and fellow Pennsylvania company, Crayola. The partnership enables The License Factory to manufacture and distribute all-new Crayola-branded Confetti Popcorn and Cotton Candy in the US, Canada and Mexico.

Crayola Confetti Popcorn and Cotton Candy has been carefully crafted in Crayola classic colors to provide a colorful snacking experience that tastes as great as it looks. The products will be available and sold in all trade channels in Q4 2020—just in time for Holiday shopping.

The License Factory and Crayola are delighted about the quality of this colorful, new snacking experience. All products are gluten-free and vegan -creating a product line that kids love- and that parents feel good about buying. The Confetti Popcorn blend features a mix of vibrant Crayola colors including screamin’ green, sky blue, goldenrod (yellow), and razzmatazz. Bluetiful raspberry and tickle me pink vanilla Cotton Candy will be available in a 3oz bag or a plastic tub that can be recycled to store craft supplies.

Jacob Levy, VP of Marketing at The License Factory said “We’re excited about this partnership. Crayola is world-renowned as a timeless American company with the highest-possible integrity.”

The Crayola brand is anchored in color,” says Warren Schorr, Vice President of Business Development and Global Licensing at Crayola. “We look forward to enriching the snacking experience with Crayola’s classic hues.”

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