SEGA Europe partners with Retail Monster in the UK to celebrate Sonic’s 30th Anniversary and build their retro gaming business at retail.
SEGA® Europe has partnered with Brand Licensing Agency Retail Monster to support their Consumer Products business at Retail in the UK.
With the iconic Sonic the Hedgehog™ celebrating its 30th Anniversary in 2021, and significant opportunities with their retro gaming portfolio to build on, 2021 will be a big year for SEGA. Through their partnership with Retail Monster, SEGA will look to drive brand collaborations and retail activations for Sonic’s Anniversary, as well as build on their existing Adult business through their extensive Retro Gaming portfolio.
Gemma Witts, European Managing Director for Retail Monster states “With SEGA’s fantastic portfolio of brands across Gaming, and Retail Monster’s experience and knowledge of driving Retail programmes in this space, we are excited to see what this partnership brings, and the great product ranges and retail campaigns we can deliver together.”
Kay Ferneyhough; Senior Retail Development Manager for SEGA Europe states “I’m excited to work with Retail Monster. Their relationships and knowledge of the retail landscape is fantastic and with so much happening with Sonic and SEGA in the coming years I look forward to building the retail programme and partnership with them.”