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Entertainment | Highlights

RILAKKUMA RETURNS TO NETFLIX

4 Dec - 2020

Rilakkuma’s Theme Park Adventure is in production with Dwarf Studios.

Leading independent agency, Sagoo Licensing, has announced that cute Kawaii bear, Rilakkuma, will be returning to Netflix for a second series, produced by Dwarf Studios.

The production of the new series of Rilakkuma which will be done in stop-motion animation following the success of “Rilakkuma and Kaoru” has been announced. The title is Rilakkuma’s Theme Park Adventure. The series depicts an active day of incidents and meetings that take place when Rilakkuma, Korilakkuma, Kiiroitori, and Kaoru go play in an amusement park that is about to close.

Director: Masahito Kobayashi, dwarf. / Written by Takashi Sumita & Makoto Ueda, Europe Kikaku. Animation Production: dwarf studios, TYO Inc. Production: San-X Co., Ltd. / Cast: Mikako Tabe (Kaoru)

San-X’s Rilakkuma brand made its streaming debut in 2019, also on Netflix, when Rilakkuma and Kaoru debuted. The series featured 13 episodes following the duo’s friendship and daily life, as the popular bear went to live in his friend, Kaoru’s apartment.

The fresh content will provide a further boost to the Rilakkuma brand, which is already one of the most popular brands in Japan and is rapidly gaining traction throughout Europe. The growth is largely thanks to the property’s huge online presence, along with a plethora of new and exciting products coming to market. Since working with San-X, Sagoo has secured deals with Difuzed for apparel, Graine Créative for arts and crafts, and Pioupiou & Merveilles (Shokid) for toys and gifts, with more to be announced over the coming months.

Veronique Pichon, President, Sagoo, comments: “We’re very excited to see the return of Rilakkuma to Netflix following such a successful debut last year. The brand is growing apace throughout Europe and consumer demand for licensed product is also increasing.

We are looking forward to further building the consumer products offering as new fans are welcomed into the wonderful world of Rilakkuma via his latest Netflix adventures.”

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