The new campaign invites adults to become children again and rediscover the joy of play!
Fisher-Price, the leading early childhood and preschooler brand, has launched a new 360° marketing campaign: “Torniamo bambini”, which celebrates the way we see the world through children’s eyes, i.e. with optimism and irony, and at the same time invites adults to become children again and rediscover the joy of play.
The “Torniamo bambini” campaign includes a series of video commercials featuring the best-loved Fisher-Price toys of its 90 years of history, plus a video starring the well-known American actor John Goodman. Goodman plays the classic factor in Fisher-Price’s Little People collection, who walks immersed in a fantasy world surrounded by nostalgic characters inspired by iconic Fisher-Price toys, including the Chatty Telephone and the Little Dog, but also innovative items such as Salt and Spin Dog.
This video representing the brand’s DNA was launched on 24 November with the support of a strong digital campaign and marks a further step in a very important year for the brand: the 90th birthday milestone.
Ruth Henriquez, Marketing Director EMEA at Fisher-Price said: “At Fisher Price we have always given a unique voice to childhood culture and this new and fresh campaign is a fun and creative way to regain the joy of childhood, inviting parents to come back to this world and, since science confirms it, there has never been a better time to take part in the game“.