The agreement covers chocolate eggs and Christmas socks with surprise as of easter 2021.
Starting from January 2021 PANINI S.p.A. will have a new licensee partner in the confectionery sector for anniversary cakes: ICAM S.p.A.
Panini, the worldwide popular sticker company from Modena (Italy) and Icam, an outfit active in the production of high quality chocolate have entered into an agreement that provides for the creation of PANINI branded sweets for the Easter and Christmas holidays until the end of 2022.
The first PANINI product manufactured by ICAM under license will be the CALCIATORI PANINI Easter 2021 egg, which is going to hit shelves in March 2021, to be followed by the Christmas socks later in the Fall of 2021. The CALCIATORI PANINI Easter 2021 will feature a surprise set of 20 stickers from the current football 2020/21 collection, plus an exclusive Panini sticker celebrating Panini’s 60th anniversary in 2021.