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Licensees Focus

BULLDOG LICENSING GROWS KINDI KIDS PROGRAMME WITH TWO NEW PARTNERS

25 Nov - 2020

Little Brother Books and Texco on board for rapidly growing preschool property

Leading European agency, Bulldog Licensing, has announced two new deals for leading toy company, Moose Toys’ preschool doll brand Kindi Kids, as it reaches an enormous 82 million views on YouTube.

Little Brother Books has inked a deal to produce Christmas, seasonal and activity annuals for the popular Kindi Kids brand. Moose Toys also plans on more content and product launches for SS2021.

Also joining the Kindi Kids consumer products portfolio is Texco with a range of bedding and home textiles to include duvet sets, curtains, bean bags, towels, cushions and fleece blankets, using images of the adorable preschool characters, along with scenes from the YouTube original content.

Bulldog Licensing, who manages the UK licensing rights for Kindi Kids, has been overwhelmed by the positive reaction to the brand in the UK, from both retail and licensees, and is now building a portfolio of carefully selected partners across all categories.

Vicky Hill, Brand Manager, Bulldog Licensing, comments: “We are delighted to welcome Texco and Little Brother Books to the exciting Kindi Kids programme. The brand is surpassing all expectations and there is an enormous amount of activity planned to keep the preschool audience engaged.

Kindi Kids is the number one large doll brand in the UK and with a fantastic, expanded range on the market for AW2020 we are seeing phenomenal sales. Consumer demand for licensed product is huge and we are excited to launch the new ranges to retail.

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