fbpx

Industry News

POETIC BRANDS ADDS EARLY LEARNING CENTRE TO GROWING BABY AND CHILDREN’S DIVISION

24 Nov - 2020

Apparel licensee adds the iconic children’s brand in new deal with Riverside Brands

In a new partnership with Riverside Brands, leading apparel licensee, Poetic Brands, has added the prestigious Early Learning Centre brand to its expanding Baby, Children’s Wear and Accessories division.

The ELC collection will incorporate baby and children’s wear products, including baby layette and fashion, as well as accessories such as baby changing bags and slings in the baby collection. In the children’s category, Poetic Brands is set to offer children’s daywear, as well as accessories including luggage, beach towels and bags and flip flops.

A trusted, renowned children’s brand, ELC is known and loved by parents worldwide and creates the perfect best in class synergy with Poetic Brands. Having traded in a number of guises since 1974, the Early Learning Centre has become a destination retailer for expectant mothers, new parents and beyond.

Currently owned by The Entertainer, ELC operates both online and within The Entertainer stores with a clear vision – to support parents with their child’s early years learning and development through play.

Anne Bradford, Director, Poetic Brands says: “When we heard about the opportunity of establishing ELC as an apparel collection, we jumped at the chance to come on board and work with Ash and The Entertainer on this project.

In the initial year of setting up the business it has been so important to us to look for new opportunities to the market and the ELC brand absolutely ticks this box. Our team has a huge amount of experience across both baby and toddler and they are looking forward to creating a unique apparel collection at retail.”

Ashley Holman, MD, Riverside Brands, added: “We have had a fantastic initial response to the Early Learning Centre licensing opportunity since announcing it a few months ago and it is really exciting to be partnering with Poetic Brands, as they really understood the vision we have for the brand from the outset. We are confident this will be the start of a very successful partnership for all involved.”


Subscribe to our newsletter


Read our last issue


Our Youtube Channel!




EPIC STORYWORLDS ACQUIRES FRIMA’S ORIGINAL IP CATALOG
EPIC STORYWORLDS ACQUIRES FRIMA’S ORIGINAL IP CATALOG

Epic Storyworlds has acquired the full original IP catalogue from Frima, the prominent video game studio based in Québec. Under the deal, Epic Storyworlds now holds the rights to Frima’s full line-up of over original 20 brands, including Chariot, Nun Attack, Fated,...

read more