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THE LAUGHING COW CELEBRATE ITS 100 YEARS

19 Nov - 2020

The Laughing Cow will celebrates 100 years in 2021 with itsnearly 40 licensees

The Laughing Cow® is the Pop art incarnation of the Mona Lisa,” said the American conceptual artist Mel Bochner.

The more iconic laughter in the world will turn 100 years in 2021 for a year of celebration.

Created in 1921, iconized by Benjamin Rabier in 1923 and present in more than 130 countries, the one and only laughing brand in the world will be celebrated by its nearly 40 licensees, either in food and non-food, some of them long-time fellows and some other breaking new ones thanks to our fantastic licensing partners naming Pink Key Licensing in EMEA, Design Plus Licensing in the US and Infiniss in Korea.

So many new deals to arrive and other ones to (re) discover all over 2021 to reinforce huge brand celebration (new TV copy, 100 years specific logotype, 100 years limited packaging edition, pop-up store…) echoing The laughing cow® universal brand mission “It’s better to laugh”.

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