Industry News


19 Nov - 2020

Tags from the story: Barbie.

The new Barbie dolls line has arrived: style and personality are the watchwords

Barbie has always been a reference point for girls around the world. The fashion doll par excellence, in fact, since its birth in 1959, has become over time a true icon: it has been able to inspire many girls who, thanks to Barbie, can be everything they want, immersing themselves through the game in roles and jobs always different, from scientist to astronaut, from journalist to athlete.

With Barbie the girls have also been able to express themselves and their personalities in terms of style: Barbie in fact has carved out an important space within the fashion system, becoming over the years the protagonist of numerous collaborations with fashion designers from around the world and a mirror of the most diverse styles.

In fashion there are many rules, but only one is the dominant one: create a look that can best express your personality. This is why Barbie celebrates the importance of expressing oneself through fashion with Barbie Extra. The new line is a triumph of colors, urban style, glamour and accessories…extra extraordinary. This first assortment consists of 3 dolls, all accompanied by unique and eccentric accessories and the inevitable and trusted pets, which also reflect the unique style of the dolls to which they are accompanied.

Colored eco-furs, heeled shoes combined with sports socks and colorful and striking hairstyles are just some of the details that Barbie Extra offers to girls looking for new stimuli, not only for their moments of play together, but also for their wardrobes.

Subscribe to our newsletter

Read our last issue


WowWee and Hasbro has announced their expanded partnership to bring more classic HASBRO GAMING products to the outdoor play space & unleash the ultimate soak with innovative new NERF SUPER SOAKER products. Following the success of the NERF SUPER SOAKER...

read more