Highlights | Licensees Focus


19 Nov - 2020

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CTC Media’s hit series KID-E-CATS set for purr-fect collectibles rollout across the region.

APC Kids, the children’s entertainment division of leading co-production and distribution company APC Studios, has signed a Pan-European deal with the worldwide collectable company Panini for CTC Media’s hit preschool animated series KID-E-CATS.

The partnership with Panini for KID-E-CATS, owned and managed by CTC Media and produced by Studio Metrafilms, includes the UK and Ireland, Benelux, Italy, Spain, Portugal, France, Nordics, Greece, CEE, and Turkey. Across all the territories Panini will produce stickers, trading cards and photocard collectibles for the series, and for Germany, Spain and Italy they will also create sticker books and magazines, with the addition of children books for Spain and Germany.

Lionel Marty, Managing Director of APC Kids, says: “We are delighted to welcome Panini on board for KID-E-CATS and are confident in the expertise they will bring to the partnership as we strengthen and support our merchandise offering for the series as it continues to grow in popularity worldwide.”

Lluís Torrent Suñé, Managing Director of Panini Espana, added: “We have a long history of creating engaging content for kids all over the world and with harnessing the synergies that exist with APC Kids and CTC Media, we are excited to bring the Kid-E-Cats Collectible products to the marketplace.  We feel privileged to be selected to work on such a cute and funny television series and look forward to working alongside APC Kids to create a complete program of Publishing products in selected countries such as Spain.”

Ksenia Gordienko, Director of Animation, CТС media says: “We have a very successful partnership with Panini in Russia on our KID-E-CATS brand and we truly hope that this success will be scaled in other European territories. Growing the brand across Europe together with such respected partner like Panini is a great pleasure and honour for us!”

KID-E-CATS tells the story of three kittens: Cookie, Pudding and their kid sister Candy who are forever ready to jump into action with endless enthusiasm and energy. Their imagination also knows no bounds, and these kitties are capable of the most absurdly funny problem-solving suggestions. Through life’s little lessons, they learn to look before they leap – well sometimes!

The third season is completed and series one and two are currently available on Nick Jr internationally in over 170 territories following a deal signed between APC Kids and Nickelodeon International in 2017. 10 special episodes will also be available soon.

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