Mammoth launches licensed mattress collection with Women’s Health and Men’s Health UK Magazines
Specialists in sleep, health and wellbeing, Mammoth, have teamed up with Hearst UK, the leading UK premium publisher, and leading retailer Argos, to launch a new licensed mattress collection.
In an exciting move for 2020, Mammoth has launched the new mattress collection with Women’s Health and Men’s Health UK Magazines. It comes as an extension of Hearst’s successful Women’s Health and Men’s Health licensing programmes.
As leading experts in health and wellbeing and the go-to provider for the sporting elite, Mammoth have developed a new line of mattresses ideal for fitness enthusiasts, now available exclusively at Argos and argos.co.uk/mhwhmattresses.
The range features two mattresses – the Fit and the Lift – both with pocket springs, memory foam and soft CoolPlus® heat and moisture wicking fabric. At the core of every mattress, Mammoth’s naturally cooling Medical Grade™ foam, provides postural support and aids circulation so sleepers can wake feeling refreshed and pain free, no matter how hard they have been working out.
Mammoth is backed by the Chartered Society of Physiotherapy and its unique comfort technologies are scientifically tested and shown to improve sleep – making the brand the perfect fit for top-selling Men’s Health and Women’s Health, trusted sources for those passionate about health, fitness and mental wellbeing.
John Tuton, Founder and CEO of Mammoth, said: “With health and wellbeing at the forefront of everyone’s minds during the Covid-19 pandemic, there has never been a more important time to focus on our sleep to support both our bodies and minds. Mammoth is the healthy choice – and our reputation as innovators in the sector makes us the ideal choice for these industry giants. It truly reinforces our commitment to the retail sector, as we continue to invest in our brand and seize the opportunities to promote Mammoth and our partners. I have great confidence for the future and our continued success through the pandemic and beyond.”
The announcement marks a new chapter in the relationship between the brands and reinforces the importance of good sleep to support better health and wellness, increase productivity and improve performance.
Angela Kim, International Licensing Director of Hearst, said: “We are excited to be launching our first dual licensed product that has been strategically developed with Argos and will no doubt deepen our highly successful and already well-established brand partnership.”
This partnership was brokered by Golden Goose, Europe’s leading strategic licensing boutique.