fbpx

Highlights | Licensees Focus

IZZY WHEELS LAUNCHES NEW LIMITED-EDITION COLLECTION WITH HELLO KITTY

16 Nov - 2020

Tags from the story: Hello Kitty x Izzy Wheels.

The Irish sisters have teamed up with the pop culture icon Hello Kitty to create two adorable collections of wheelchair wheel covers for adults and children.

Hello Kitty x Izzy Wheels will debut in two capsule collections: The Sweetheart Collection and The Retro Food Collection. All of the designs celebrate Hello Kitty’s adorable features that her fans all over the world know and love. This very special brand collaboration highlights the fact that wheelchairs can be so much more than a medical device, they can be a piece of artistic self-expression.

Designs
The Sweetheart collection showcases the classic Hello Kitty theme with her cute red bow. The Retro Food Collection has reimagined everyday treats into a world of Hello Kitty rainbow themed foods in a comic book style. All of the prints were created with care and love by Ailbhe, the brands creative director, using the Hello Kitty style archives.

Photoshoot
The colourful photoshoot, which included giant pop art props, was styled and art directed by Ailbhe and photographed by one of Ireland’s top art and fashion photographers, Sarah Doyle. The Izzy Wheels sisters have become well known for their vibrant and playful fashion and this photoshoot truly celebrates their style.


Subscribe to our newsletter


Read our last issue


Our Youtube Channel!




THE BUSINESS SHOW ASIA 2024
THE BUSINESS SHOW ASIA 2024

The Business Show Asia is the world’s leading event for entrepreneurs, business owners and start-ups. Running for 25 years, The Business Show takes place in locations across the globe including London, Los Angeles, Miami, and Singapore, and the team behind the event...

read more
TOIKIDO DROP IN THE BAD EGG CO.
TOIKIDO DROP IN THE BAD EGG CO.

Toikido is poised to redefine digital culture with the launch of its highly anticipated Bad Egg Co. digital collectible. Rooted in the vibrant streets of New Yolk City's Sunnyside borough, Bad Egg Co. is a rebellious brand that celebrates skateboarding culture and...

read more
ANDY YEATMAN IS THE NEW CEO OF MIRACULOUS CORP
ANDY YEATMAN IS THE NEW CEO OF MIRACULOUS CORP

Mediawan and ZAG have announced the appointment of Andy Yeatman as the CEO of Miraculous Corp USA and global operations. Based in Los Angeles and reporting to Miraculous Corp Board Chairman Pierre-Antoine Capton, Andy Yeatman will work closely with board member and...

read more