The Irish sisters have teamed up with the pop culture icon Hello Kitty to create two adorable collections of wheelchair wheel covers for adults and children.
Hello Kitty x Izzy Wheels will debut in two capsule collections: The Sweetheart Collection and The Retro Food Collection. All of the designs celebrate Hello Kitty’s adorable features that her fans all over the world know and love. This very special brand collaboration highlights the fact that wheelchairs can be so much more than a medical device, they can be a piece of artistic self-expression.
The Sweetheart collection showcases the classic Hello Kitty theme with her cute red bow. The Retro Food Collection has reimagined everyday treats into a world of Hello Kitty rainbow themed foods in a comic book style. All of the prints were created with care and love by Ailbhe, the brands creative director, using the Hello Kitty style archives.
The colourful photoshoot, which included giant pop art props, was styled and art directed by Ailbhe and photographed by one of Ireland’s top art and fashion photographers, Sarah Doyle. The Izzy Wheels sisters have become well known for their vibrant and playful fashion and this photoshoot truly celebrates their style.