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Licensees Focus

IZMEE X BARBIE: A 4 BOTTLES CAPSULE COLLECTION TO CELEBRATE THE MOST ICONIC DOLL OF ALL TIMES

10 Nov - 2020

Tags from the story: Izmee X Barbie.

A collaboration that gives life to an exclusive collection that will be on sale starting from mid-November

A new and extremely fashionable project that, once again, enhances the unique and recognizable values of Barbie in a special edition that marks the main trends and make them universal. It is Izmee X Barbie, a brand-new capsule collection of 4 steel bottles, in which the iconic doll becomes an identity pattern and the absolute protagonist of the most fashionable ecological water bottles ever, able of being an expression of a sustainable, responsible and, above all, extremely personal lifestyle.

The characteristic signature of the fashion brand created by the genius of Enrico Accettola becomes the privileged stage on which the textures inspired by the essence of Barbie can be expressed in a sophisticated super cool, boldly feminine and trendy proposal. And all under the banner of those authentic values of conscious, independent, strong femininity that, since ever, with the most famous doll in the world, accompany little women in their growth path, because with Barbie #youcanbeeverything.

Recognizable graphics, bright colors, typical of the Barbie universe, are combined with exclusive details – such as the customization with crystals – that enhance the artisan process at the base of each bottle of the special edition, the result of a careful design and production phase for a product with a 100% Italian design that can be used as often as you want and in which every detail is able to make a difference.

From the ergonomics to the closure system, from the LFGB certification to the choice of the material – stainless steel, guarantee of quality and healthiness – everything contributes to the perfection of a unique accessory that has rewritten the face of drink-à-porter in a fashionable and sustainable way.

The Barbie Original Icon Collection project has been realized in Italy thanks to the intermediation of Victoria Licensing & Marketing that has been managing the iconic Barbie brand for many years with the support of Eleonora Schiavoni, Managing Director and Paola Moroni, Senior Category Manager Soft Lines.

The special edition Izmee X Barbie will be available online on the Izmee website starting from November 17th with products deliveries from November 30th. The partnership will start in Italy and will be later extended in Europe and finally all over the world.


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