Industry News


10 Nov - 2020

Will work closely together to expand Wright’s design philosophy, refined style and innovative ideas through strategic licensing partnerships

Jewel Branding & Licensing (JBL) is pleased to announce they have signed with the Frank Lloyd Wright Foundation (FLWF) to be their exclusive, worldwide licensing agency. The Foundation preserves and celebrates the legacy of America’s most renowned architect and visionary, and through licensing, Wright’s work and ideas are brought to life for the next generation of design enthusiasts. Jewel will be working closely with the Foundation to support their existing licensing program, which includes about 50 licensees, as well as bring them new opportunities to further extend the Frank Lloyd Wright brand and design aesthetic.

In the world of design and architecture, the name Frank Lloyd Wright is unmatched,” said Ilana Wilensky, President of Jewel Branding & Licensing.We are so honored to be working with the Foundation to advance Wright’s legacy through licensing and support their mission to make his work more accessible to consumers of all ages around the globe.”

The Frank Lloyd Wright Foundation’s mission is to inspire people to discover and embrace an architecture for better living through meaningful  connections to nature, the arts, and each other. Their licensing program supports the mission by making products that allow people to bring Wright’s ideas into their daily lives. Products range from exact reproductions of original products to adaptations and abstractions of Wright designs. It includes classic products, as well as innovative new work that exemplifies Wright’s philosophy. Jewel will be seeking strategic licensing partners who can develop products that embody the Frank Lloyd Wright aesthetic and be relevant to today’s market. Revenues generated from the licensing program support the Foundation’s important work in preserving Taliesin and Taliesin West to provide experiences that challenge visitors to build and live better, and influencing and educating a worldwide audience about the continued relevance of Wright’s architectural and cultural legacy.

As our licensing program continues to grow, we felt it was time to bring on an agency to support our goals, and it was important to find a partner who understands the intricacies of working with a cultural institution,” said Stuart Graff, President and CEO of the Frank Lloyd Wright Foundation.Everything we do at the Frank Lloyd Wright Foundation is in support of our mission. From our first meeting with Jewel, we understood they would partner with us to build a licensing program that would help, in Wright’s words, ‘make life more beautiful, and the world a better one for living in.’

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