WildBrain CPLG has secured a deal with Original Marines for the creation of baby girl outfits inspired by the iconic Pink Panther.
WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, has secured a deal with Italian children’s fashion retailer Original Marines for an Autumn/Winter 2020 collaboration inspired by Metro Goldwyn Mayer’s (MGM) iconic Pink Panther.
Maria Gurrieri, Managing Director at WildBrain CPLG Italy, said: “Original Marines has created a wonderful collection which embodies the fun and playful spirit of the beloved Pink Panther brand, while also being aligned with the retailer’s environmentally conscious approach. As the brand continues to grow in Europe, we’re very much looking forward to seeing the collection roll out across all of Original Marines stores across Italy.”
Available at Original Marines’ 500 stores, the collection will include clothing for babies aged 3-36 months, and for girls aged 3-14 years old.
Under the theme ‘Precious Army’, the Pink Panther baby collection will bring lively, romantic and rock inspired apparel with a cream, pink, burgundy and meteorite colour palette. The babywear will also include all-over floral patterns and patch applications. The girls’ apparel will be themed ‘Girly & Glam’ and fuse sports and urban wear. The offering will include a hooded jacket, pleated skirt, sweatshirt, t-shirt, and dungaree dress with shades of pink, white and red.
Original Marines’ shop windows, in-store POP materials, social media posts and website are currently dedicated to the new Pink Panther collection.