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Highlights | Licensees Focus

NEW BING CLOTHING COLLECTION NOW AVAILABLE AT PRENATAL

9 Nov - 2020

Thanks to a new agreement signed with Sicem International managed by Maurizio Distefano Licensing, Acamar Films’ hit pre-school series Bing becomes part of Prénatal’s offering.

The International Emmy Award winning pre-school series from Acamar FIlms, Bing, is now featured in a new clothing collection available at Prénatal for children aged 9 months to 5 years old. This collection is the result of a newly signed agreement between Acamar Films, Maurizio Distefano Licensing and Sicem International.

Grown-ups have a wide selection to choose from with the new Bing Prénatal collection. Bing socks, pyjamas, t-shirts, tracksuits, hoodies and more are available for little Bingsters to wear during the day and are perfect for bedtime.

Bing has seen tremendous success in Italy since its launch in 2018. Currently rated #1 on the Rai YoYo Raiplay app, young children across the country have embraced the programme that celebrates the joyful and messy realities of pre-school life. Audiences in Italy will soon enjoy new episodes of Bing coming to Rai Yoyo this November.

Bing episodes (along with many educational games and activities) are also available to watch through the recently launched Bing app, ‘Bing: Guarda, Gioca, Impara’, and on the official Italian YouTube channel, which generates an average of 30 million views every month!

Bing will continue to be available on TIMVision’s on-demand platform (which is currently producing the first Bing version with sign language) and on DeA Junior where it is the #1 show on-air. Bing is also now available to watch on Amazon Prime Video Italy.

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