Great success and new licensing opportunities for the Talking Tom and Friends property.
This year Talking Tom and Friends property is climbing the world rankings faster than ever. My Talking Tom Friends, the latest mobile game launched in June by Outfit7 on iOS and Android platforms, in just 3 months has already reached almost 250 million downloads, dominating the top ten of the summer and making it the most downloaded game at world in the third quarter of 2020.
But the nice family-oriented property is accustomed to record successes. Its portfolio of over 20 free-to-play mobile games has already surpassed 14 billion downloads with more than 410 million monthly active users globally. Talking Tom also has over 30 million followers on Social Media and more than 60 million subscribers to YouTube channels. And the animated series starring Tom and his friends is one of the most viewed online shows in the world and has been dubbed into more than 30 languages to meet the broad global demand.
On the strength of these incredible numbers, which represent just as many opportunities for contact, linked to Talking Tom and Friends mobile games portfolio, Outfit7 offers its partners the opportunity to benefit from innovative combinations of classic ADV and in-game product placements, to effectively support the values and the key messages of Licensees’ brands.
These opportunities include co-branding solutions and in-game and native placement integrations, with mini-games, micro-games and personalized coloring books that make the product perceive as an integral part of the game. The Dream Bubbles are also very effective, creating a strong emotional bond with the brand: in the game Tom dreams of the brand, which appears in a comic, and in the meantime recommends it. It is also possible to implement an engaging ADV placement on the game wall, that impacts the user’s first impressions of the game.
The above solutions are flanked by the more classic ADV modes, such as banners placed on the top of the game screen, full-page interstitials ads and the ADV in-stream video which offers extraordinary exposure opportunities on platforms such as YouTube and Amazon.
Talking Tom and Friends licensing rights are managed by ETS Licensing: www.etslicensing.com
