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Licensees Focus

RUNNING PRESS AND CRAYOLA ANNOUNCE PUBLISHING PARTNERSHIP

28 Oct - 2020

Running Press and Crayola announce a new partnership to publish a range of colorfully designed and beautifully packaged

Running Press and Crayola announce a new partnership to publish a range of colorfully designed and beautifully packaged products across Running Press imprints Black Dog & Leventhal, RP Studio and Running Press Miniature Editions™, including children’s activity books, stationery products, and mini kits, aimed to encourage creativity and celebrate the iconic brand.

The partnership will launch this fall with Crayola Create It Yourself which includes 52 of the most popular and colorful DIY crafts organized seasonally, like Melted Crayon Ornaments, Flower Pencil Toppers, Haunted Halloween Decorations, and Turkey Bowling and an introduction from fashion designer Isaac Mizrahi. Moving from Scarlet through Macaroni and Cheese, Goldenrod, Sea Green, Cadet Blue, and Purple Mountains’ Majesty, the 64 Colors Journal is a nostalgic celebration of the classic 64 colors box, while the vibrant, customizable Crayola: You Color My World fill-in-book offers a unique way to craft a personal gift. Finally, the Crayola Enamel Pin Set, available in Running Press’ exclusive and popular mini kit format, allows you to display your love for Crayola on your backpack or jacket. New releases will continue to publish across Running Press imprints through 2021.

We are thrilled to partner with Crayola, one of the most trusted and beloved American brands, on a wide range of books and ancillary product that will delight people of all ages,” says

 “From parents searching for engaging activities for their kids to adults looking to express their own creativity, Running Press has a format that will allow everyone to connect with this remarkable brand.

At Crayola, we inspire creativity through color and innovative crafting experiences, and our partnership with Running Press will showcase the splendid Create It Yourself content and DIY experiences that celebrate our mission,” said Warren Shorr, Vice President of Business Development & Global Licensing.We know that parents value creative and imaginative play, which we can enable and enhance by offering the best products with the best partners.”


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