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#THANKYOUHEROES OF LITTLE PEOPLE ARRIVES IN PRE-ORDER ON LUISA VIA ROMA

27 Oct - 2020

Exclusively on LuisaViaRoma.com the set of characters that celebrates the heroes of everyday life and supports UNICEF Italia!

#ThankYouHeroes is a special collection of Little People the preschool brand of the great Fisher-Price family, celebrating this year its 90th Anniversary, created by the American company as a tribute to the professional figures who spent themselves in the fight against Covid-19. In fact, the brand has introduced a series of collectible action figures representing healthcare workers (paramedics, nurses and doctors), as well as people in charge of basic necessities (delivery men and clerks) who have taken the front line to deal with the delicate situation we have experienced. The line finally arrives in Italy too: the characters of the #ThankYouHeroes line are contained in a special pack with the colors of the Italian flag.

To make this incredible collection available, Mattel joins an exceptional partner, LuisaViaRoma, e-commerce platform of luxury brands for men, women, home, beauty and children, to give life to a charity initiative: the #ThankYouHeroes line of Little People will be available, in limited numbers, starting from October 26th exclusively on the digital platform LUISAVIAROMA.COM, where it will be possible to pre-order the collection of characters*at the price of € 30, while stocks last.

#ThankYouHeroes not only celebrates those who spent themselves in the difficult period of Covid19, but also actively donates the entire proceeds to UNICEF Italy.

Supporting UNICEF ITALY, thanks to the collaboration with LuisaViaRoma, makes us extremely happy. This special Little People line has a very important meaning and value: through this collection we want to transmit and share with future generations all our gratitude for those who have faced the health emergency on the front line and at the same time help, through UNICEF, those in trouble” said ANDREA ZIELLA Head of Marketing & Digital Mattel Italia.

Since the beginning of the Covid19 emergency, UNICEF has worked tirelessly to support the affected children and adolescents and to prevent them from becoming the forgotten victims of this pandemic. I would like to thank Mattel Italia and LuisaViaRoma for choosing to support UNICEF Italia through this beautiful initiative that will allow us to continue with the many activities in response to the Coronavirus emergency for the most vulnerable in Italy and around the world,” said Francesco Samengo, President of UNICEF Italia.

The #ThankYouHeroes line can be preordered at the following link.

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