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Licensees Focus

LET’S GO SHOPPING WITH YU-GI-OH!

27 Oct - 2020

Konami Cross Media NY, Inc signs The Wildflower Group to develop and launch new Yu-Gi-Oh! e-commerce shopping destination

Yu-Gi-Oh! is launching a new e-commerce shopping experience with The Wildflower Group, offering a curated collection of anime-based designs and offerings for the uber-fan, it was announced by Jennifer Coleman, Vice President of Licensing and Marketing, Konami Cross Media NY, Inc.

The new project is under the direction of TWG Konnect, the e-commerce division of The Wildflower Group, which also runs stores for some of the largest consumer products brands. The Yu-Gi-Oh! site (https://shop-yu-gi-oh.com), unveiled to coincide with New York Comic Con (October 8-11), kicks off with an exclusive limited collection of Yu-Gi-Oh! merchandise.

Ecommerce has become an essential way of shopping, especially during the pandemic,” said Coleman.Working closely with TWG Konnect, we are aiming to create a bigger and bolder shopping experience for Yu-Gi-Oh! fans and to capitalize on current trends in e-commerce shopping and marketing. This new website will be a one-stop-shop for Yu-Gi-Oh! merchandise that is unique to the franchise.”

This will be a fantastic shopping experience for Yu-Gi-Oh! fans,” added Michael Carlisle, Principal, The Wildflower Group. “The merchandise will be carefully curated by Konami Cross Media’s New York team and our creative designers, which is comprised of veteran e-commerce experts adept at building multimillion-dollar digital experiences.”

TWG Konnect, which combines TWG’s branding, marketing, licensing and product expertise with a highly successful, experienced ecommerce team, also runs stores for Discovery, MotorTrend, Billboard and Matthew Berry’s Fantasy Life.


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