Highlights | Licensees Focus


27 Oct - 2020

Lisa Marks Associates announced that the lollipop giant Chupa Chups has partnered with Heelys to create a Chupa Chups inspired line for Holiday 2020.

Chupa Chups Licensing agency in North America, Lisa Marks Associates, Inc. (LMA) announced that the lollipop giant with a Forever Fun spirit, Chupa Chups, has partnered with Heelys, the original shoe with wheels, which is owned by Sequential Brands Group , Inc. (NASDAQ: SQBG), to create a Chupa Chups inspired line for Holiday 2020. The collection will be available throughout Europe.

Chupa Chups is fresh, cheeky and fun and is the ultimate lifestyle brand and pop icon with a logo that was created by Salvador Dali. Combining Chupa Chups x Heelys, an inspirational mechanical footwear innovation that forms the perfect creative template for trendy design details such as great prints and graphics, glitter effects and even lighted technology, is a win-win for consumers! The Chupa Chups x Heelys collection is colorful, unique, whimsical and fun for all.  And, of course, a blast for getting around!

Both Heelys and Chupa Chups sprang up out of the dreams of inventors. Enric Bernat, creator of the infamous Chupa Chups Lollipop, felt the world needed a product that would be like “eating a sweet with a fork“, while  Roger Adams came up with the idea of putting a wheel in the sole of a shoe transforming the shoes into stealth skates and giving users the freedom to seamlessly transition from walking or running to skating! Now get ready for the fun that will result from connecting these two powerhouses of imagination and these two iconic brands!

“Chupa Chups x Heelys make a terrific, dynamic pair,“ said Lisa Marks, President of LMA, Inc.Consumers will be excited by the combination of these two colorful and spirited brands and the fun styles are sure to be loved by Chupa Chups and Heelys fans around the globe!“.

This is such a fun brand collaboration for the holiday season.  The Chupa Chups brand is well known to our core demographic which makes this partnership such a natural fit,” said Arta Isovski, Senior Vice President of Sequential’s Lifestyle Division.  “We love collaborating with terrific brands such as Chupa Chups – it’s a great way to keep the Heelys brand fresh and is always a hit with our customers.

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