The practice of Yoga takes on a new character with the new collection of GAPCHINSKA edited by Malìa Edizioni
After the great success of “Vite Imperfette”, awarded as best licensing project for publishing at the Bologna Licensing Award 2020, the collaboration managed by MDL between GAPCHINSKA and Pon Pon Edizioni bears fruit again with the creation of the new collection “YogaTime” by Malìa Edizioni, sold in bookshops and stationery stores, which includes a manual on yoga and various accessories and gift ideas.
A collection dedicated to wellness, that proposes a journey into the world of mental and spiritual yoga. The main product of the collection is the manual that includes an exercise book to refine the execution of positions and breathing, as well as motivational aphorisms and practical tips to extend the benefits of yoga to daily life! A path suitable for both those who approach the practice of yoga for the first time and want to know its benefits, and for those who are already experienced and want to rediscover the discipline under a holistic perspective and in contact with nature.
GAPCHINSKA is a brand full of positive emotions, born from the creativity of the artist Yevheniia Gapchinska represented by Art Nation Licensing Agency. MDL is the agent in Italy for her licensing projects that have always stood out for their stylistic, funny and humorous traits.
The YogaTime project is a demonstration of the many possibilities that GAPCHINSKA offers in the world of licensing, thanks to its topicality and versatility. A reading in the small moments of pause or an idea for an unexpected gift, the manual wants to convey the message that every difficulty can become a great opportunity for growth.
Maurizio Distefano, President of MDL says: “The GAPCHINSKA property has always offered something new in the licensing market and has always maintained its simple and elegant character, a deep message and unique artistic style. What distinguishes it is its ability to adapt to multiple targets and the possibility for licensees to decline illustrations on original and transversal product lines”.