Monnalisa, the luxury fashion brand for children, is now in the stores with the Olive Oyl and Popeye autumn/winter collection!
The collection is experiencing a great success, the theme is Rock: Olive Oyl is a Rock Diva, an important chignon adorns her forehead while she poses for the photographer with the great irony she is capable of, Popeye is a more aggressive Rocker, impetuous and instinctive exactly like the boys he addresses to.
The Social campaign is unleashed: from Monnalisa web www.monnalisa.com which gives great prominence to this collection and to the characters and, Instagram: @monnalisa_official, @PopeyeStrong, @OliveOylLoves.
Maria Grazia Bussandri of the agency: Premium s.r.l., representatives in Italy of King Features Syndicate, Inc., which controls the world rights on Popeye declares:
“Monnalisa has been able to skillfully interpretate aspects of the personalities of the two main characters of the Popeye family, meeting the approval of its consumers with a collection which is fresh, energizing and refined at the same time. Popeye addresses to more impulsive and lively boys, Olive Oyl conveys an elegance and a subtle irony almost winking to the Monnalisa by Leonardo da Vinci (which also creates an amusing casualness with the fashion Brand). It is certain that the collaboration with Monnalisa and the Popeye characters has shown once again, to be winning: the great savoir faire of Monnalisa and the great strength of the Olive Oyl and Popeye characters have impressed the public with an offer which is very stimulating and of great consistency.”
