fbpx
Fashion & Lifestyle | Highlights

GREAT SUCCESS OF THE FW2020 COLLECTION POPEYE & OLIVE OYL BY MONNALISA

15 Oct - 2020

Tags from the story: Monnalisa, Olive Oyl e Popeye.

Monnalisa, the luxury fashion brand for children, is now in the stores with the Olive Oyl and Popeye autumn/winter collection!

The collection is experiencing a great success, the theme is Rock: Olive Oyl is a Rock Diva, an important chignon adorns her forehead while she poses for the photographer with the great irony she is capable of, Popeye is a more aggressive Rocker, impetuous and instinctive exactly like the boys he addresses to.

The Social campaign is unleashed: from Monnalisa web www.monnalisa.com which gives great prominence to this collection and to the characters and, Instagram: @monnalisa_official, @PopeyeStrong, @OliveOylLoves.

Maria Grazia Bussandri of the agency: Premium s.r.l., representatives in Italy of King Features Syndicate, Inc., which controls the world rights on Popeye declares:

Monnalisa has been able to skillfully interpretate aspects of the personalities of the two main characters of the Popeye family, meeting the approval of its consumers with a collection which is fresh, energizing and refined at the same time. Popeye addresses to more impulsive and lively  boys, Olive Oyl  conveys an elegance and a subtle irony almost winking to the Monnalisa by Leonardo da Vinci (which also creates an amusing casualness with the fashion Brand). It is certain that the collaboration with Monnalisa and the Popeye characters has shown once again, to be winning: the great savoir faire of Monnalisa and the great strength of the Olive Oyl and Popeye characters have impressed the public with an offer which is very stimulating and of great consistency.”

Subscribe to our newsletter


Read our last issue




TOYS, THE OFFICIAL HARRY POTTER SHOP OPENS IN NEW YORK
TOYS, THE OFFICIAL HARRY POTTER SHOP OPENS IN NEW YORK

It is the first shop in the world, with exclusive products and exciting experiences Even if the last film in the series was released in 2011, the Harry Potter myth continues to beat in the hearts of many young people around the world. On the 3rd of June the Harry...

read more
INSPIRE ME! HOME DÉCOR PARTNERS WITH HOME CENTRE
INSPIRE ME! HOME DÉCOR PARTNERS WITH HOME CENTRE

New homewares range from renowned designer Farah Merhi at MENA retailer for Ramadan season Inspire Me! Home Décor has secured a long-term deal with leading MENA home retailer Home Centre for an extensive line of home décor and home furnishings. Inspire Me! Home Décor,...

read more