Wonderstorm taps Striker Entertainment for worldwide merchandising and licensing on their hit Netflix original animated series The Dragon Prince
Wonderstorm has tapped Striker Entertainment LLC to handle worldwide merchandising and licensing on their hit Netflix original animated series The Dragon Prince. Striker Entertainment will oversee multiple categories for the Emmy®-winning show, including toys, apparel and accessories.
Created by Aaron Ehasz and Justin Richmond, The Dragon Prince is one of the fastest-growing franchises in family entertainment. Its first three seasons premiered to critical acclaim and built a large and passionate community of fans. The series won the Emmy® Award this year for Outstanding Children’s Animated Series and all seasons have topped digital viewing lists across multiple platforms. Netflix recently renewed The Dragon Prince for four additional seasons. Pre-production is currently underway on season four and a world-class video game based in the same world is in development by Wonderstorm.
“Wonderstorm is a company founded by an incredibly talented team of proven creators and franchise-minded storytellers” said Russell Binder, President of Striker Entertainment. “Their ability to deliver rich, complex and accessible stories and characters has made the show a hit with viewers of all ages, and The Dragon Prince has all of the right DNA to thrive across a wide range of consumer products. Striker has a track record of representing some of the biggest independently-owned Netflix series including The Umbrella Academy and Ozark, and we plan to bring the same high-quality, must-have merchandise to fans of The Dragon Prince.”
Justin Santistevan, president and co-founder of Wonderstorm, said “We want to continue expanding the world of The Dragon Prince beyond the screen by adding carefully selected partners who understand what makes this story special, and Striker Entertainment definitely fits that bill. We look forward to collaborating with Striker to create more exciting options for fans to choose from.”
“The Dragon Prince community is passionate, creative and very engaged in all aspects of the show” said Aaron Ehasz and Justin Richmond, co-creators of The Dragon Prince. “To be frank—they deserve cool stuff. We’re partnering with Striker Entertainment because they’re going to make it happen!“
