Licensees Focus


12 Oct - 2020

Baileys Partners with Lir for Christmas Crackers

Christmas is not complete without a glass of Baileys, and this year just got more choc-tastic for lovers of the iconic Irish cream. This November, you’ll be able to enjoy the brandnew Baileys Christmas Crackers, filled with luxurious Baileys truffles. The crackers are a result of a partnership between Lir and Baileys, brokered by Beanstalk, Diageo’s brand extension global licensing agency.

Crackers are an essential part of every festive meal across the UK, from cheesy jokes to hatsthat never seem to fit. Perfect to impress your guests this Christmas and add a chocolatey finishing touch to your festive table, each pack of Baileys Crackers contains a mix of three original and three salted caramel truffle filled crackers. The Original Baileys Crackers contain two heavenly milk chocolate truffles with a deliciously creamy Baileys filling, while the Baileys Salted Caramel Crackers contain two irresistible salted caramel Baileys truffles in a crisp smooth chocolate shell. The Baileys Crackers not only satisfy your sweet tooth but your funny bone as well! Each cracker contains a joke to keep you and your guest entertained while enjoying delicious dessert.

Christmas crackers are a familiar and much-loved tradition of the British Christmas lunch table, and the Baileys Christmas Crackers are sure to delight and surprise all chocolate lovers as well as existing Baileys fans this year” said Louise French, Senior Vice President, Business Development and Operations at Beanstalk.

If you’re looking to bring some festive fun to your dinner table, Baileys Crackers can be found at select Matalan stores this November, at RRP £10.

And if you can’t wait until then, grab a bag of Baileys Chocolate Mini Delights – tempting milk chocolate truffles filled with the original Irish cream liqueur. Available in a re-sealable pouch from £2 at select Morrisons stores nationwide.

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