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Licensees Focus

EXCLUSIVE COOKWARE LINE IN MEXICO WITH VASCONIA BRANDS

12 Oct - 2020

Inspired by the hit culinary competition series Masterchef Mexico, new cookware line includes pots, pans, knives, kitchen accessories & more

Endemol Shine North America, Endemol Shine Boomdog and Vasconia Brands announces the launch of an exclusive cookware line in Mexico inspired by the hit culinary competition series, MASTERCHEF MEXICO. Endemol Shine North America produces the local adaptation of MASTERCHEF in the U.S. and MASTERCHEF MEXICO is produced by subsidiary studio, Endemol Shine Boomdog.

The new and innovative cookware line, which includes a wide selection of high-end pans of different compositions, thickness and materials, a pressure cooker, high and stock pots, casserole dishes, Dutch ovens, braisers, woks, grills, knives, kitchen tools, gadgets and more, will aim to give home cooks the necessary tools to challenge their creativity in the kitchen and prepare MASTERCHEF-worthy dishes.

We are thrilled to bring the first cookware line inspired by MASTERCHEF MEXICO to consumers throughout that territory,” said Amber Sheppo, SVP Licensing, Endemol Shine North America. “With the help and expertise of our partners at Vasconia, we are able to bring the excitement of the TV series beyond the screen by offering an expansive line of cookware, kitchen tools, gadgets and knives for fans and home cooks alike to hone their culinary skills in their own kitchens.”

Vasconia Brands has 110 years of experience in Mexican homes and we are committed to making cooking easier and better. In each of our brands, customers will find innovative products that bring more enjoyment to cooking. We are sure that, with this new line, fans can successfully take on any culinary test and bring out the MasterChef that lives within” said Jorge Aguilar, Commercial Director at Vasconia Brands.

The branded product line includes signature features to enhance the kitchen experience including:

Cookware Sets & Individual Pans

  • Easy Clean® Technology; 360 ° non-stick, for easy cleaning and longer life
  • Suitable for all types of stoves, conventional oven and rotisserie
  • Heavy gauge aluminum, stronger and better cooking
  • Quick-cooling stainless steel handle
  • Vitroacero® signature line includes a steel core, vitrified, under a multi-layer non-stick system, natural clay enamels and highly durable mineral pigments, resistant to oxidation and corrosion, designed for any type of burner

Kitchen Tools & Gadgets

  • Nylon and stainless-steel head
  • Ergonomic soft touch handle with chrome inserts

Knives

  • Stainless steel blade up to 2 mm thick, with a high precision cutting edge
  • Robust and ergonomic handle, covered with non-slip material for easy cleaning and perfect grip

The new cookware line is now available across multiple retail channels.

The partnership was led by Tycoon Enterprises, the exclusive licensing agent for MASTERCHEF in Latin America.

An all-new season of MASTERCHEF MEXICO will air November 2020 on TV Azteca’s Azteca UNO channel.

Originally created by Franc Roddam, MASTERCHEF is the most successful cookery television format in the world having been adapted locally in 60+ countries, it is seen in over 200 countries and watched globally by over 300 million viewers. The MASTERCHEF brand extends into a huge range of successful commercial activities across multiple platforms including extensive publishing, consumer products, experiential and live events, travel, digital and B2B activities.

MASTERCHEF is part of the global offering from Banijay Brands, the newly -launched division within Banijay which encompasses brand licensing, merchandising, gaming, gambling and music and represents brands from the world’s largest content catalogue, comprising of 88+ hours of original programming.


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