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Highlights | Licensees Focus

YU-GI-OH! ACCELERATES EUROPEAN EXPANSION WITH A WAVE OF NEW LICENSING AGREEMENTS

8 Oct - 2020

Tags from the story: Konami Cross Media NY, Yu-Gi-Oh!.

Konami Cross Media NY, Inc. has signed a number of new licensing agreements to expand the Yu-Gi-Oh!

At this year’s Festival of Licensing, Konami Cross Media NY, Inc. has signed a number of new licensing agreements to expand the Yu-Gi-Oh! brand throughout Europe, the EMEA and globally. The announcement was made by Jennifer Coleman, Vice President of Licensing and Marketing at Konami Cross Media NY.

More specifically, Konami Cross Media NY has solidified new merchandising agreements with France’s Abysse Corp., UK-based Pyramid International, Germany’s butterfly-effected GmbH and French publishing house Editions Larousse for Yu-Gi-Oh!, with new consumer products targeted to hit retail beginning in the 4th quarter of 2020 and throughout 2021.

Coleman represents Konami Cross Media NY at the Festival of Licensing, the month-long large-scale digital gathering that aims to bring together the global licensing industry to connect, learn, strike deals and do business on an international stage.

We are thrilled to announce these key partnerships and look forward to having a dialogue with more potential partners participating in the Festival of Licensing,” said Coleman.It is disappointing not to be able to travel to London for Brand Licensing Europe, but we are confident this digital effort will provide a good alternative to discuss strategy and further growth and expansion for our licensing business with new licensees as well as our established partners.

Abysse, which already serves as Konami’s Yu-Gi-Oh! Trading Card Game distribution partner for France, is making a further investment in the brand by licensing the Anime franchise for other categories in the ABYstyle range.  Focusing on popular fan collectible items such as: mousepads, notebooks, pillows, wallets, glassware and backpacks, Abysse will launch the new merchandise line in France, initially, and then expand to other key territories.

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