WildBrain CPLG gets festive with new European partners for Dr.Seuss Enterprises’ beloved title How the Grinch Stole Christmas!
WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, has scored a new wave of European deals for Dr. Seuss Enterprises’ beloved festive title How the Grinch Stole Christmas!
WildBrain CPLG, which represents the brand across EMEA, has secured new UK licensees including: Ecell for phone covers and accessories; Widdop & Co for gifting and home accessories; Enesco for figurines and Christmas decorations; Rubber Road for gifting items including Grinch Tubbz; Fashion UK for kids’ daywear; and Portico Designs for calendars and diaries. Additional fashion partnerships have been secured outside of the UK with Trucare for the Middle East and North Africa, and Elyaf for Germany, Austria and Switzerland. The new product ranges will launch from October 2020.
John Taylor, VP Northern Europe and Managing Director UK and France at WildBrain CPLG, said: “Thanks to his quirky humour and holiday spirt, the Grinch has firmly established himself as an icon for the festive season. This broad line-up of new partners means the brand will continue to have a robust presence during the Christmas retail period, and also have a wider range of products available than ever before.”
“We are excited about the broad reach of Grinchmas at retail this year, due in large part to all the great work WildBrain CPLG has done to select fantastic licensees who creatively connect our fans with the Grinch through consumer products,” said Susan Brandt, President of Dr. Seuss Enterprises, L.P.
These new partnerships join long-standing apparel and homeware UK licensees for the brand which include: Somerbond, BC International, Park Agencies, Misirli, Brand International, Dreamtex, Paul Dennicci, Cooneen, IG Design Group, Hype and Aurora. Beyond the UK, the licensing programme also features European partners LPP for adult and kids wear and H&M for apparel and accessories, alongside Thalia for gifting in Germany, Australia and Switzerland.