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Highlights | Licensees Focus

EONE RACKS UP BROADCAST DEAL FOR MY LITTLE PONY: PONY LIFE

8 Oct - 2020

Tags from the story: eOne, My Little Pony: Pony Life.

Territories around the globe ink new broadcast deals for the latest My Little Pony Adventure

Hasbro’s global entertainment studio, eOne is delighted to announce that it has secured a strong line up of broadcast partners across most of the globe for the next exciting chapter of the iconic My Little Pony brand.

My Little Pony: Pony Life is a brand-new 40×11 episode series that is premiering  in select territories this fall with a larger roll-out running between end of 2020 and spring 2021. The series explores the funny side of friendship, following the hilarious adventures of the ponies as they spend most of their time at Sugarcube Corner. The ‘Mane 6’ (Twilight Sparkle, Applejack, Rarity, Pinkie Pie, Rainbow Dash and Fluttershy) run into all sorts of cupcake conundrums, frosting fails and magical mishaps as Pinkie Pie serves up frosted cupcakes to the best customers in the world—her friends!

Several broadcasters around the world have picked up the show including WarnerMedia’s Cartoon Network and Boomerang in Australia and South East Asia and 9GO! in Australia, TVNZ New Zealand, Mediacorp Singapore, Spacetoon in the Middle East, Tiny Pop, part of Sony Pictures Television in the UK, Discovery Kids in Latin America, Discovery Family in the US, Corus Entertainment’s Treehouse in Canada, Disney Channel in Germany, Gulli in France and Cartoonito in Italy. The show will also be available on selected digital platforms at a later stage.

My Little Pony: Pony Life will now join its portfolio partner Peppa Pig in several territories including Canada (Treehouse), Latin America (Discovery) giving the partners the chance to present two iconic brands which are guaranteed to keep their audiences engaged and entertained.

Pony Life is a fresh and exciting take on a classic brand, and we are so pleased to be able to bring it to many of our TV and digital  partners around the world,” says Monica Candiani, eOne’s EVP Content Sales at Family Brands. “Going forward, we are confident that we will be able to secure the strongest broadcast platforms for our bigger portfolio of hit  properties and realize incredible benefits by building on the remarkable relationships we have with global partners.”

Following Hasbro’s acquisition of eOne, the newly restructured content division will now oversee all content distribution of stellar family entertainment brands including Peppa Pig, My Little Pony, Transformers, Power Rangers, PJ Masks and Ricky Zoom.  

While continuing to focus on its popular preschool shows like Peppa Pig and PJ Masks, eOne will now also leverage hottest kids IP’s including My Little Pony, Transformers and Power Rangers to create a one-stop-shop for quality content for global partners.

eOne is excited to develop, produce and drive the content around our portfolio of world class brands. Our rich content spans multiple ages, demographics and genres across the kids market with some of the most popular and recognisable family brands in the world today,” says Candiani.

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