Omari McQueen has appointed BWI to develop and widen his merchandise and licensing programme
Following the announcement of his first cookbook and a new BBC TV show, Omari McQueen has appointed BWI to develop and widen his merchandise and licensing programme. At just 12 Omari is taking the world by storm and cooking up a real wave of enthusiasm for his innovative and passionate take on vegan cooking. He has also launched his own range of tasty vegan dips called Dipalicious.
Dom Wheeler of BWI explains the new appointment, “Omari is an incredible young man with a real penchant for not just cooking, but communicating too. His passion for Veganism coupled with his flair and showmanship is proving a really popular formula online and is now also being extended on TV. We are really looking forward in taking his brand, products and ideas to a wider mass market through a really exciting new licensing programme.”
Omari has already announced his first cook book is to be published by Scholastic, while CBBC is preparing to broadcast a new series called “What’s Cooking, Omari”
When asked about the appointment of Brands with Influence Omari replied “I am really excited that the team at BWI will be helping me share my love of vegan food with a wider audience. We have so many great ideas that it feels like the right time to be sharing the yummy opportunities with more people. I just want to bring people together to share great food without harming animals.”