Banijay has commissioned Claire Fyfe, to produce a range of products with creative and bold prints to be sold on the MasterChef store on Amazon
The ‘MasterChef by Claire Fyfe’ range is inspired by her MasterChef journey and represents her favourite ingredients during her time on the show; including rhubarb, pineapple and mackerel. Each of the creative and bold block prints have been hand crafted by Fyfe from potatoes and rhubarb stalks.
The range includes aprons, tea towels, coasters and placemats, lunchboxes, premium water bottles, mugs and ceramic trivets.
Claire Fyfe comments; “I’m absolutely thrilled to be collaborating with the MasterChef brand by personally creating a range of textiles and homeware products. The designs represent my most-loved ingredients from the show and evoke wonderful memories of my MasterChef journey. I’m passionate about developing fun prints for the kitchen, and that’s exactly what I wanted to showcase in these products. I hope consumers love these products just as much as I do.”
Fyfe, who came fourth in the sixteenth series of Shine TV’s’ MasterChef on BBC One earlier this year, studied textiles at university, is an abstract artist and trained as an interior designer. MasterChef delivered a final consolidated series average of 5.06 million viewers with a market share of 21.1%. This was its best audience since 2017 (5.21m) and +14% higher than the audience for Series 15.
Jane Smith, Group Director, Brand Licensing of Banijay Brands comments; “Claire’s creative passion extends beyond food and into textiles and designs. We talked about how we could work together, and this seemed the perfect fit, combining her love of food and design, creating original and unique MasterChef products. We are thrilled to have partnered with Claire to help bring the MasterChef brand into even more homes in different and unique ways”
Click here to view the products on Amazon.
MasterChef is the world’s most successful cookery television format with 63 local adaptations, broadcast in over 200 countries and watched by more than 300 million people globally. MasterChef has a digital footprint of more than 34 million fans totalling in excess of 4 billion views across YouTube, Instagram, Twitter and Facebook.
The MasterChef brand extends into a huge range of commercial activities across consumer products, experiential, publishing, and digital.
MasterChef, the worldwide smash hit format that sets out on a nationwide quest to find the best amateur cook in the country, was created by Franc Roddam. The MasterChef format and finished programmes are represented internationally by Banijay Rights.
Banijay Brands will launch at next month’s Festival of Licensing, with senior executives available for meetings at the virtual conference.
