Industry News


5 Oct - 2020

Lisa Marks Associates, Inc. has been selected as licensing agency to represent the iconic Bazooka® brand

LMA will be developing the licensing program across all product categories, including: Ice Cream and Ice Cream Novelties, Frozen and Ready-to-Drink Beverages, Personal Care, Toys and Games, Apparel and Accessories, Gifts, Novelties and Collectibles, Stationery and Party Goods, Pet Products, Home Décor, Digital Games and more. The program will focus on North America with planned new partnership launches in 2021.

Bazooka Bubble Gum is a popular and nostalgic favorite: a long-established, classic bubble gum, introduced after World War II and celebrating its 75th anniversary in 2022. The brand has returned to its classic roots, selling its familiar, original bubble gum flavor, wrapped in its iconic red, white and blue packaging. Each piece of gum comes with a collectible Bazooka Joe comic that also includes a fortune, and, in a modern twist, a digital code that fans can use to unlock new daily content online.

Bazooka Candy Brands is a division of The Topps Company, Inc., the preeminent creator and brand marketer of physical and digital sports cards, entertainment cards and collectibles, and distinctive confectionary products.

We are very excited about the opportunity to work with Bazooka, a treasured brand with lifelong popularity,” said LMA President Lisa Marks.Bazooka is an iconic consumer brand with a great character in Bazooka Joe. The brand is a natural fit within LMA’s broader portfolio of iconic, leading, and timeless brands, and we envision a strong and vibrant licensing program with key partners across meaningful product categories.”

We think LMA is an excellent fit for Bazooka. We look forward to our partnership with Lisa and her team, and anticipate seeing new interpretations of the classic Bazooka brand via fun, engaging and expansive licensing partnerships,” said Becky Silberfarb, Director of Marketing for Bazooka Candy Brands.

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