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Licensees Focus

MASHA AND THE BEAR ENTER FABA’S AUDIOBOOKS PORTFOLIO

30 Sep - 2020

Maurizio Distefano Licensing has sealed the deal that will give children the opportunity to listen to the adventures and the episodes of Masha and the Bear by using the new FABA audiobooks

Maurizio Distefano Licensing (MDL), licensing agent for Masha and the Bear in Italy, enthusiastically announces the agreement signed between Animaccord, international production and licensing company, and Maikii, FABA‘s creator, for the development of audiobooks dedicated to the episodes of the animated series.

Masha and the Bear have become FABA’s Sound Characters, perfect as playmates and characters to collect. Children can listen in Italian to the stories of “Masha’s Tales” and “Masha Spooky Stories”, while they play or before falling asleep, just by placing the Sound Character on the sound box and pressing the button to start the story.

“The world of Masha and the Bear is ideal for this beautiful project and we believe that children and their parents will welcome these new products with great enthusiasm. They stimulate children’s creativity and allow them to listen to the stories of their favorite characters at all times,” says Maurizio Distefano, President of MDL “a demonstration of the great versatility of licensing, one of its most significant qualities.”

Chiara Gava, manager of FABA, is enthusiastic about this new collaboration and says that, although emerging, this new brand already has all it takes to expand: “We are convinced that thanks to this collaboration we could affirm FABA as the best storyteller for children in Italy: Masha and the Bear will certainly be among the most appreciated sound characters!”

The stories, nursery rhymes and ditties of FABA aim to bring children closer to the world of audiobooks and, thanks to the stories of the many Sound Characters, they will also stimulate their imagination. The storyteller also has an educational goal, children will have the opportunity to approach the English language thanks to nice characters who will be excellent teachers. FABA is composed only of a sound box, some small statues and the Sound Characters. Its stories can vary from 20 to 60 minutes length.

Masha and the Bear’s new sound characters will be available on myfaba.com/shop, toy stores and e-commerce platforms.

Masha and the Bear is the successful animated series in Italy that occupies the position of #1 most mentioned animated brand for kids 0-14 in Italy[1] (Kidz Global, 2020) and was included in TOP-5 most in-demand kids shows during the pandemic worldwide (Parrot Analytics, May 2020) .It tells the story of Masha, a restless, spiteful and mischievous little girl, who involves her friend Bear in a thousand adventures, helping her to make up for her mischief. In addition to entertainment, behind Masha and the Bear’s adventures lie the values of friendship, love of nature and family.

 

[1] #1 most mentioned license in cartoon category for kids 0-14.(Kidz Global, April 2020)


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