Details confirmed for Viacom CBS Consumer Products-sponsored Community & Wellbeing Programme
The final three keynotes for the Festival of Licensing Live Stage, sponsored by Crunchyroll, are announced. They include Banijay, the world’s largest international content producer and distributor thanks to its recent acquisition of Endemol Shine Group; Sanrio, the global lifestyle brand best-known for pop icons like Hello Kitty; and Diageo, a powerhouse behind beverage, spirit and beer brands such as Johnnie Walker, Baileys, Guinness, Captain Morgan. These keynotes join Smiley, Alibaba and Authentic Brands Group among others.
A month-long virtual celebration of the global licensing industry running from 6-29 October, Festival of Licensing incorporates three regional events linked to the world’s biggest markets – Europe, Asia and the Americas – and culminates with the global C-suite and executive-level virtual conference, Licensing Leadership Summit.
The live presentations will take place as follows:
- Europe Keynote – Powered by Brand Licensing Europe on Thursday, 8 October, 9am BST
The Role of Licensing in Building Global Brands
Speakers: Jane Smith, Group Director Brand Licensing and Gaming, Banijay/Endemol Shine
- Asia Keynote – Powered by Licensing Expo China and Licensing Expo Japan on Thursday, 15thOctober, 2pm CST
Small Gift, Big Smile: Evolving a Global Heritage Brand While Maintaining Core Values
Speaker: Linh Forse, Senior Director, Sales and Business Development, Sanrio Inc.
- Americas Keynote – Powered by Licensing Expo on Thursday, 22ndOctober, 9am PST
How Diageo Leverages Licensing to Fuel Growth in an Ever-changing Marketplace
Speakers: Declan Hassett, Senior Licensing Manager, Diageo, and Shane Grogan, Senior Licensing Manager, Diageo
“Banijay, Sanrio and Diageo are huge brands and home to some of the world’s most creative and successful licensing programmes, which have – unsurprisingly – captured the hearts and loyalty of their fans and consumers. We are delighted to have them join us on the Festival of Licensing Live Stage next month,” said Anna Knight, Vice President of Licensing, Informa Markets.
“Crunchyroll has been the world’s best home for anime for over 10 years and is also an established licensor and distributor worldwide, so it made perfect sense for us to partner with Festival of Licensing as the Live Stage sponsor and we’re really looking forward to enjoying the programme, along with thousands of other visitors across Europe, Asia and the Americas,” said Waell Oueslati, Director of Acquisitions and Licensing at Crunchyroll SAS (EMEA).
ViacomCBS Consumer Products, which is sponsoring the Festival of Licensing Community & Wellbeing Programme, has also added fresh details to its well-being workshop content, which is available to view, download and start grooving to from Tuesday, 6 October at 7am BST.
Community & Wellbeing Programme:
- GET UP AND MOVE WITH NICK JR
Take a break from the day and invite your kids to join as your favourite Nick Jr. friends guide you through family friendly dance moves, yoga poses and stretching exercises.
- BIKINI BOTTOM YOGA
Take a trip to Bikini Bottom for a SpongeBob-themed yoga class. Hosted by yoga enthusiast Adanna Paul, viewers will experience a calming yoga practice, set to tropical music and ocean sounds, providing a healthy break to stretch and relax.
- RETRO MTV WORKOUT
Get up and move in between business sessions with fitness influencer Sydney Cummings, who will lead viewers through an MTV-themed workout. Don’t worry about skill level, there are options and modifications for everyone!
Festival of Licensing is organised and produced by the Global Licensing Group at Informa Markets.
Visitors can register for free at www.festivaloflicensing.com
View the full Festival of Licensing agenda here: https://www.thegloballicensinggroup.com/en/agenda-overview.html
View the full Community & Wellbeing programme at: https://www.thegloballicensinggroup.com/en/community-programmes.html#communitywellbeing
To register or learn more about Licensing Leadership Summit, visit: https://www.licensingleadershipsummit.com/en/home.htmlhttps://www.licensingleadershipsummit.com/en/home.html