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Highlights | Industry News

GLOBAL ICONS TO EXTEND VORNADO’S AIRFLOW INNOVATION WITH STRATEGIC LICENSING

28 Sep - 2020

Tags from the story: Global Icons, Vornado.

Global Icons is pleased to announce its exclusive worldwide representation agreement with Vornado.

Leading brand-licensing agency Global Icons is pleased to announce its exclusive worldwide representation agreement with Vornado – the revolutionary airflow brand known for their design, innovation and technology since 1945.

The Vornado brand is more than an iconic fan. Inspired by its roots in aviation, Vornado products are aerodynamically superior in design and construction to promote comfort with Whole Room Circulation. The four product categories- Air Circulation, Heat Circulation, Humidification, and Air Purification provide clean and energy-efficient performance year-round.

Global Icons will tailor a licensing program that will leverage Vornado’s brand equities in air circulation and high design into strategic categories including Portable Air Conditioners, HVAC Units, Electric Fireplaces, De-Humidifiers , Vacuum Cleaners, Shop Vacs, Hair and Hand Dryers, and Air Pumps.

The agency will identify opportunities that will increase brand reach and heighten consumer awareness, while complementing Vornado’s functionality, expressive designs, user-inspired features, and energy smart commitments.

Bill McClinton, SVP of Licensing for Global Icons states “We look forward to continuing our relationship with ThreeSixty Brands and partnering with Vornado Air. Our objective is to promote Vornado’s air circulator archetype with complementary products that will deliver additional comfort at home, as well as provide increased efficiency and design to product categories that depend on air as their core drivers”.

We are delighted to be partnering with Global Icons to extend Vornado’s reach across a broad range of Home Comfort Products” says Bill Phillips, Chief Development Officer, Vornado Air, LLC. “Vornado Products are known for their superior design and exceptional performance. We look forward to maintaining that distinction across an array of compelling new product categories as a result of our new partnership with Global Icons.”


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