fbpx
Retail

CONVERTING ONLINE ENGAGEMENT TO CONSUMER PRODUCTS SALES

23 Sep - 2020

Tags from the story: Oddbods, Retail Monster, Subway Surfers.

With its portfolio of Gaming and Digital entertainment and lifestyle clients, Retail Monster has built an enviable reputation with brands who play in these strong growth industries for consumer products

In the digital space, the brands that they represent boast impressive downloads and views, reaching over 20 billion fans, with tens of millions of subscribers and hundreds of millions of monthly views and downloads. With significant growth in engagement throughout 2020.

Oddbods, the much-loved Preschool brand, which Retail Monster represents in the UK, saw its viewership on YouTube grow by 2bn in June and July 2020, and are planning for a targeted retail launch in SS21 with best in class Licensees. Rob Spindley SVP Business Development at One Animation comments: “The Oddbods Brand now reaches 41% of its targeted 2-6-year olds in the UK market. Working with Retail Monster; our strategic approach to launching consumer products into retail will see our loyal fans given the opportunity to interact physically with their beloved characters.”

In August 2020, Subway Surfers, the hit mobile endless-runner game, exceeded 3bn downloads. Making it the most downloaded mobile game in the world.

Alpha Group has recently launched the Subway Surfers toy range into Wal-Mart, Tesco, ASDA, TRU Canada and Amazon. With a comprehensive digital marketing campaign from SYBO and Alpha, and further category expansion by Retail Monster set to roll out in AW20, Subway Surfers is showing all successful signs of how an authentic integration with consumer products should be.

Naz Amarchi-Cuevas; Chief Commercial Officer and Head of Marketing and Licensing at SYBO Games commented: “What sets Retail Monster apart is their tailored approach that each brand needs and the correlation to where its authentic fans are at. Retail Monster can help not only breathe additional breadth to the IP but also, ensure it becomes an evergreen.”

Retail Monster has also tapped into the huge global fan base of the iconic Borderlands from Gearbox, building product ranges and promotions that speak directly to these fans, whilst appealing to non-gamers through fashion forward design and high-quality product.

The agency has become adept at converting huge digital engagement to consumer products sales. Working closely with their partners and e-Commerce and Omni-channel retailers to build product ranges and retail programmes that seamlessly bring the digital world into the physical world.

This approach also transcends Retail Monster’s non-digital and gaming clients.  Including Cottonwood’s smash hit, Find Me in Paris, and the much-loved Shelby Automotive brand, and Hitman Entertainment Studio’s Chuggington. Delivering fashion ranges, for both hardcore fans, and the mass market.

Subscribe to our newsletter


Read our last issue




NINA & OLGA ARRIVE IN BOOKSHOPS
NINA & OLGA ARRIVE IN BOOKSHOPS

Mondadori - Libri per Ragazzi in bookstores from September 7 with the first two volumes inspired by the new adventures of Nina & Olga To celebrate the upcoming release on Rai Play and then on Rai YoYo of the new animated series Nina&Olga, with art direction by...

read more
POKÈMON X FERRERO NEW COLLABORATION
POKÈMON X FERRERO NEW COLLABORATION

Pokèmon celebrates its first 25 years, and for the occasion signs new partnerships including a delicious partnership with Ferrero Iconic evergreen brand Pokémon – one of the most popular and successful entertainment properties in the world – is marking its 25th...

read more
THE LICENSING AWARDS 2021: THE WINNERS
THE LICENSING AWARDS 2021: THE WINNERS

Retail, Product, Property, Marketing and Honorary Achievement winners crowned in glittering ceremony The winners of this year’s Licensing Awards have been crowned in a glittering ceremony, with the industry returning to The Great Room at the Grosvenor House Hotel,...

read more