Honda joins forces with Perfetti Van Melle in Thailand on a collaboration between the popular Scoopy I motorcycle and the Chupa Chups lollipop brand.
In Thailand, Honda launches a limited edition Scoopy I Chupa Chups model with a matching helmet that combines the spirit of fun and colour of the lollipop brand with the movement and expression of the Scoopy on a scooter and helmet in a retro style with a modern twist.
The set is available as of this September in Honda’s dealer network across Thailand, where the fans can check it out while enjoying their favorite lollipop flavour.
The launch is supported by a strong campaign in social media with Thailand’s most popular influencers of the fashion, trend setting and entertainment scene, enjoying Scoopy I lollipop figurines and sharing the excitement of this scooter set that allows young people to move around having fun and expressing their style. The spirit of this collection is captured perfectly in the bold and vibrant patterns of the online You tube campaign.
Christine Cool, Licensing manager at Perfetti Van Melle says: “Chupa Chups has created a close link with the motorcycle world through many years of sponsoring famous motorsport champions. The brand is always putting a touch of fun and colour on the way people move around. Honda has managed to capture that playful spirit fully on this Scoopy I Chupa Chups limited edition and its brilliant campaign. It is no doubt the most exciting brand collaboration of the year”.