TGI Fridays launches frozen appetizers and desserts in Iceland stores across the UK
In a licensing arrangement brokered by Beanstalk, TGI Fridays® , America’s most iconic bar and grill, is moving into the aisles of the UK’s leading frozen food retailer, Iceland, with a range of frozen appetizers and desserts. Beanstalk is the longstanding brand extension licensing agency for TGI Fridays. As the UK’s leading frozen food retailer, Iceland is the perfect retail partner to bring “That Fridays Feeling” into freezers across the UK, debuting on the 14th of September at all Iceland stores.
The range includes some of TGI Fridays best-selling restaurant items. The delicious frozen appetizers line includes Jalapeño Cheese Bites, Boneless Hot Wings, Cajun Prawns, Mozzarella Sticks, Cajun Spiced Onion Rings, Loaded Bacon and Cheese Skins, Warrior Fries with Bacon, Chili Beef Fries, Fridays Wings and Fridays BBQ Ribs. Signature TGI Fridays desserts will also be available including the fan-favorite New York Cheesecake and Brownie Obsession. The products will range from £2-£5 and will be available in more than 900 stores across the UK, making them accessible to everyone!
The new range complements the existing TGI Fridays licensed programme which consists of meats and cocktail kits. Consumers can now have the complete restaurant experience in their own homes, from a pre-dinner drink to a tasty dessert. The TGI Fridays licensed programme has made it possible for customers to continue enjoying their favorite Fridays meals from the comfort of their own home.
“We are thrilled to further extend the range of delicious and much-loved Friday’s menu items for consumers across the UK to enjoy at home. The new frozen delights from TGI Fridays are a great way to bring the famous American grill into your home and celebrate that Fridays feeling,” said Louise French, Senior Vice President, Business Development & Operations at Beanstalk.
