Events | Our reportages


16 Sep - 2020

On September 8 Assogiocattoli organized the digital press day, in which it presented its latest news to the press and professionals

The Assogiocattoli Press Day for over 10 years has allowed you to discover the latest trends and the most exclusive product news. The 2020 edition took place on September 8 and, due to Covid, was entirely digital. The associated companies have exposed their many new products online for the global and Italian market, here are some of them.

Carrera wants to focus on the Carrera Go line and in particular on these products: Disney cars Neon Nights, Mariokart and the 8, 9 meter Ferrari No Limits track. Cartamundi will soon launch an immersive card game, Color addict! For the Science & Play line, Clementoni offers the brand new bio greenhouse in 100% recycled plastic and the Mecha Dragon, designed to introduce kids to robotics and STEM.

Crayola makes available the free app of its beloved Washimals, and for the Glitter Dots it creates the Surprise Box. Chicco is proud of the Edu4you series of educational games and of Sense & Focus products, that activate attention and sensory development. Giochi Preziosi presents numerous girl’s novelties, as a line of fashion dolls called Nancy, that interprets the modern and fashion-loving girl. For boys, the Power Players collection, inspired by the new TV series on air on Boing and Cartoonito.

Grandi Giochi has many toys based on Topo Gigio, which this year has become a cartoon, while among the novelties of Hasbro there are Monopoly – the revenge of the Losers and The Cheerful S.O.S Puppy Surgeon. Lego has the colorful Dots line, with which to create customizable frames and pen holders.

Ludattica has many proposals for Christmas, for example La valigia scaccianoia (The boredom buster suitcase), the Origami Puppet Show and Giochiamo! (The Montessori method in a box). Furthermore, the company continues the fruitful collaboration with the most important author in Italy for kids, Nicoletta Costa. For this Christmas there will be some unique educational games featuring the illustrations of the well-known artist, such as La Casa dei Gatti (The House of Cats), Il dado delle emozioni (The Dice of Emotions) and La Tombola dei Gatti (the Bingo of Cats)!

Among the Mattel proposals, Barbie Foodtruck, the truck with kitchen space, and additional characters for the Enchantimals and Harry Potter.

Among the offers of Simba Toys, the musical characters of 44 cats, Chi Chi Love – Pee Pee Puppy, who drinks from the bottle of water and pees, and for Masha and the Bear Masha becomes a veterinarian. Their Majorette brand has also activated new collaborations with Formula-E and Porsche for its collections. Trudi presents The Curlys soft toys, with a ruffled and curly effect material, and the Fruity Dolls, soft dolls dedicated to fruit.

Curated by Rossella Arena

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