Fashion & Lifestyle


15 Sep - 2020

The Fresh Prince releases new limited-edition capsule to celebrate 30th Anniversary of The Fresh Prince of Bel-Air

To commemorate the 30th anniversary of The Fresh Prince of Bel-Air, The Fresh Prince streetwear clothing brand is unveiling a new limited-edition capsule collection.

The 30-piece unisex collection – known as the “30th Anniversary” – features an array of premium apparel and accessories, including jackets, tees, sweatshirts, sweatpants, hats, masks, bags and more, all of which are inspired by The Fresh Prince himself, Will Smith, along with his Grammy Award-winning music partner, DJ Jazzy Jeff. The collection pays homage to Smith’s Philadelphia roots as well as staples of his Bel-Air experience in the show, such as starring on the Bel-Air Academy basketball team. Each piece features patterns and prints inspired by the show and the fashion trends of the 90s.

The nostalgic capsule comes out exactly 30 years to the day that the pilot The Fresh Prince of Bel-Air first premiered on television on September 10, 1990.

Retailing for $15 – $150, the limited-edition collection will be available exclusively on the newly-launched Fresh Prince online store: www.freshprincestore.com.

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