Partnership will bring a newcollection of Hard Rock® Branded Products to music and entertainment enthusiasts across Europe for the first time
Hard Rock International has appointed J&M Brands, a recognized category leader in brand extension licensing in Europe, to represent the legendary dining, entertainment and hospitality brand and further expand Hard Rock’s® retail presence throughout Europe. This partnership will introduce Hard Rock branded products in multiple categories including home textiles, luggage and bags, housewares, electronics and premium apparel for the first time to the European market.
“We are excited to partner with J&M Brands to extend Hard Rock’s consumer reach in product categories that emphasize our music and entertainment roots,” said Mark Linduski, Director of Licensing at Hard Rock International. “Through J&M Brands’ long-term relationships with retailers and licensees, we will introduce a fresh collection of unique and innovative, lifestyle products that have never been available before for our European fans. We look forward to the new opportunities that will emerge as we work with J&M to expand our retail distribution and strengthen our brand presence worldwide.”
“Hard Rock is a cultural phenomenon and it’s an honor to be partnering with such an iconic brand,” said Monique Beck, Co-Founder of J&M Brands. “We believe Hard Rock represents a great opportunity for licensees and are excited to expand their footprint throughout Europe with new product categories and licensed promotions. We can’t wait to start bringing the Hard Rock experience into people’s homes and beyond.”