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Licensees Focus

FIRST VIDEO GAME OF BIG BOBBY CAR

15 Sep - 2020

BSL brings together Wild River Games and Simba Dickie Group for first video game appearance of BIG-Bobby-Car

Licensing agency Bavaria Sonor Licensing (BSL), a division of Bavaria Media GmbH, has brought together the Munich-based games publisher Wild River Games and the toy manufacturer Simba Dickie Group in cooperation. Together they present “BIG-Bobby-Car – The Big Race”, the first video game appearance of the toy car of the same name. BSL is the licensing agency for the BIG-Bobby-Car brand in Germany, Austria and Switzerland.

The adventure racing game “BIG-Bobby-Car – The Big Race” will launch in September 2020. Players slip into the role of a BIG-Bobby-Car animation and interact with other characters from the Bobby-Car world: from the classic BobbyCar to the newer models NEO and NEXT. Throughout the story, there are more than 40 racing missions and challenges on various race tracks, such as rapid 360- degree drifts around traffic cones or finding exciting collectibles.

Ivica Maračić, Licensing & Sales Director at BSL: “We are very happy that we have brought together two well-known partners for this project full of variety. Wild River Games transfers the daily driving fun with the BIG-Bobby-Car into the digital gaming area in a very funny and creative way. We are sure that not only kids will experience exciting races.

Marc Wardenga, Managing Director at Wild River Games: “The BIG-Bobby-Car” is one of the strongest toy brands in Germany. It is an integral part of childhood, not only in Germany, but also internationally. Our aim is to transfer the enthusiasm of children and parents for the BIG-Bobby-Car brand to the world of digital games. In video games we can bring children’s fantasies to life.”

Werner Lenzner, Licensing & Strategic Development Manager at the Simba Dickie Group: “We are delighted to have won Wild River Games, a well-established publisher for games, who will join forces with us to find new ways to present our brands, such as “BIG-Bobby-Car”, to consumers away from the classic toy market.”

The video game “BIG-Bobby-Car – The Big Race” is a German production. It is developed by Independent Arts Software in Hamm, Germany and published by the Munich publisher Wild River Games. The game is aimed at five to eight-year-old children and will be available for Nintendo Switch, PlayStation 4 and PC from September 24, 2020.

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